Center for Courageous Kids - "Walls" Commercial

People often take their kid’s health for granted, or even have an amazing summer camp experience growing up as a child without thinking about others around them who don’t always have the same opportunity. When you’re a kid with certain health issues, you may not be able to do all of the activities other kids are doing. Or, as is often the case, none of the staff at these summer camps are equipped with the knowledge, equipment, or setups necessary to help all kids have fun.

The Center for Courageous Kids (or CCK for short) is a camp in Kentucky that has pretty much everything they need to make sure ALL kids have a memorable summer camp adventure. Their staff are highly trained and knowledgeable, knowing how to care for very specific health needs. This way, the kids don’t have to miss out on fun summertime experiences. They can ride horses, go kayaking, bowling and tons of other activities. It’s a great, incredibly unique place that is doing amazing work.

So when CCK asked us to help them make a new commercial, we jumped at the chance. We wanted to tell an empathetic story about what it’s like to be a kid who doesn’t always get to enjoy normal summer activities whenever they want. That’s where CCK comes in - they open up the doors and tear down the walls that stand in the way of these kids having fun. So the idea of visually showing “walls” coming down was one that felt perfect and natural for this type of video.

And the best part about CCK? It’s free for these kids! They depend on donations and volunteers – so if possible, we highly recommend helping out however you can.

Check out the video above and go to https://www.courageouskids.org/ to learn more about the camp and how you can help out.

CREDITS:

DIRECTOR – Gabe McCauley

WRITER – Ryan Estabrooks

DIRECTOR OF PHOTOGRAPHY – Jeremy Gonzales

PRODUCERS – Laryssa Emeigh, Joel McAfee, Nick Nichols

AdvertisingGabe McCauley